Our guest speaker, professor Daniele Tirelli, is a teacher of Economics and Statistics at the UNISG Pollenzo campus, and a lecturer in Consumer Goods and Advertising at Milan’s IULM University. During his conference, professor Tirelli will investigate the topic of food, its clichÈs, and urban legends, as well as the issue of quantity versus ? quantity.
Professor Tirelli is the author of Pensato & Mangiato, and of Cronodizionario dei Consumi. He is the President of POPAI Italia, the Italian branch of the International Association of Retail Marketing Development. For many years he chaired AC Nielsen, the leading company in market research.
The conference will take place in the UNISG assembly hall in Pollenzo (Cascina Albertina, 8 Via Amedeo di Savoia). As always, a welcome tea will be served before the meeting at 5.30pm.